Exploring the Future of Oral Care Products: What Consumers Want

The oral care industry is going through a transformative shift as consumer preferences evolve and trends change. In 2025, the global oral care market is projected to reach $54.9 billion, growing at a CAGR of 2.74%. This growth is driven by the increasing awareness of dental hygiene, the advancement of product formulations, and the rise of sustainable and personalized oral care solutions.

At AYO Labs, we are at the forefront of this evolution, offering cutting-edge oral care product manufacturing services to help brands meet these changing demands. Let’s dive into the latest trends in oral care and what consumers are looking for:

1. Toothpaste Trends 

• Whitening Solutions - The desire for whiter teeth continues to be a primary focus, with consumers seeking safe and effective products that deliver notable results. Whitening toothpaste remains a top seller, with 45% of consumers prioritizing products that deliver visible results without compromising enamel health.

• Natural and Organic Solutions - Many consumers are opting for products with clean and natural ingredients, seeking fluoride-free toothpaste and formulations that do not contain artificial additives. This shift towards “clean beauty” is not limited to skincare but is expanding to dental care as well, as over 60% of consumers now prefer toothpaste made with natural ingredients.
  

2. Sustainability

Sustainability is no longer a niche concern – it’s a necessity; with 70% of consumers saying they will choose eco-friendly oral care products manufacturing over traditional options. Key developments include:

• Biodegradable packaging - Brands are shifting towards recyclable and compostable packaging to reduce plastic waste. 

• Waterless toothpaste - Tablets and powders are gaining traction as opposed to traditional toothpaste tubes. 

• Sustainable Ingredients - Consumers are demanding products made with ethically sourced, environmentally friendly ingredients.
  

AYO manufacturing is committed to sustainability and offering sustainable formulas and packaging solutions that meet these demands. Our turnkey capabilities ensure your products are not only high-quality but also aligned with the values of today’s consumers.

3. Personalization: The Future of Oral Care

Personalized oral care is one of the fastest-growing segments. The days of generic oral care and one-size-fits-all products are fading fast. Consumers want products tailored to their unique needs, such as: 

• Customized Toothpaste - Brands are offering toothpaste formulated for specific concerns, such as gum health, enamel repair, or breath freshness. 

• Subscription Services - Personalized subscription boxes, which include toothpaste, mouthwash, and other teeth care products are becoming increasingly popular.
  

As one of the best private label manufacturers, AYO Manufacturing empowers brands to create personalized oral care solutions. Our R&D laboratory and experienced team of formulation experts can help you develop unique formulas that resonate with your target audience.

4. Innovation in Delivery Format

The way consumers use oral care products is changing. Innovative delivery formats are gaining popularity, including:

• Toothpaste Tablets - Compact, travel-friendly, and eco-conscious, these tablets are a big hit in the innovative oral care industry. 

• Mouthwash Strips - Dissolvable strips are a convenient alternative to traditional mouthwash, largely appealing to on-the-go consumers.  

• Electric Toothpaste Dispenser - Smart devices that dispense the perfect amount of toothpaste are becoming a must-have for tech-savvy consumers.

  
  

AYO manufacturing’s scalable production capabilities in packaging allow brands to experiment with these innovative formats. With low MOQs starting at 250 units, we make it easy for brands of all sizes to bring their ideas to life. 

At AYO Labs, we understand the importance of staying ahead of the curve. Whether you are a startup or an established dental hygiene brands, our technical support and regulatory compliance services ensure your product meets the highest standards, while our speed-to-market capabilities help you capitalize on emerging trends.

Conclusion

The future of oral care is bright, with endless opportunities for innovation and growth. By staying ahead of trends like sustainability, personalization, toothpaste trends, and technology, brands can capture the attention of today’s discerning customers. At AYO Labs, we are dedicated to helping you navigate this dynamic landscape of private label toothpaste manufacturers and bring your vision to life. 

Ready to supercharge your oral care brand? Contact AYO Labs today at info@ayolabs.com and let’s create the next big thing in teeth care products together.